Design Thinking, or Human Centred Design, is a powerful philosophy that places Empathy at the centre of every innovation process. In this approach, Stakeholders (customers, colleagues, vendors...anyone) are the key - Design Thinking looks at solving problems keeping the stakeholder needs in mind.

Design Thinking is about Problem Finding - using Abductive Thinking, design thinkers step back to discover and understand possible opportunities to solve and enhance experiences.

This approach is now most successful in solving complex problems around the world - from building better products and efficient processes to improving the lives of people. Companies that apply Design Thinking approaches to problem solving often outperform more conventional companies by over 200% in the stock markets.